If you are an entrepreneur, freelancer or small business owner, you are probably an avid reader of books related to your field. You should start writing personal reviews of the books you read.
Writing book reviews has many advantages:

It forces you to take notes and articulate the most important takeaways.
It conditions you to think […]

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Adding a blog to your site will allow you to publish plenty of valuable, relevant content that attracts links and gives you search engine visibility. Blogs are also a great tool to engage your customers and build your reputation as an expert.
Following are three useful posting tips to maximize your readers’ exposure to your […]

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Customer touch points are the points of interaction between your customers and your brand. A sales call, a voice mail greeting, your business card, your website, your packaging, your in-store service, are all examples of touchpoints.

You can manage your customer touch points so that they are consistent with your brand. A […]

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We’ve all heard this old cliché: ‘Content is King’. However, thanks to blogs and RSS, content is becoming a commodity. You can find the same information in thousands of places that are only a click away.
There is so much information that best selling authors are urging us to go on an […]

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You can spread the word about your brand with advertising or publicity.
Advertising is something you create, pay for and control. Publicity is something someone else writes or says about you when you do something good, noteworthy or interesting.
In “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class […]

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Participating in Consumer Generated Media (CGM) is pivotal to your Shoestring Branding™ strategy. Through clever, responsible and consistent use of CGM like:
• blogs
• forums and discussion groups
• social bookmarking sites
• social networks and
• review sites
you will slowly but surely position yourself as an expert in your niche and build your brand.
As your […]

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Buliding a great website / blog / brand takes time and hard work. Unfortunately, many aspiring web entrepreneurs put too much emphasis on these three time-wasting activities:
Changing the layout, colors and general appearance of their site
Designing our website is one of the first steps in our long journey to build a small […]

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Choosing a domain name is one of your most important business decisions. There are basically three types of domains:
1. Keyword (generic) domains,
2. Company (branded) domains and
3. Mixed domains
Each has its pros and cons. Let’s examine each one separately.
Keyword (generic) domains:
Keywords are terms that describe what you do. They are also the words […]

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