Photo Credits: ariel wants a chip

submit_url = “http://www.shoestringbranding.com/2008/01/27/small-business-blogging/”;

Should a small business blog? Every day, small business owners around the world ask themselves that question. While my answer tends to be yes, I would like to touch on some of the caveats about blogging to help small business owners make this important strategic decision:
A […]

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A couple of weeks ago, I started my personal blog on a relatively new platform called Tumblr. Tumblr is technically a “tumblelog”. Basically, it works like a blog but it’s lighter on features and much easier to update and maintain (some people compare it to what blogs looked like in the early stages […]

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Photo Credits: laruth

submit_url = “http://www.shoestringbranding.com/2008/01/12/personal-brandin-job-hunting/”;

The traditional job-hunting approach advocated by human resources pundits (make a one-page résumé, don’t talk about personal stuff, make your experience look “broad” to appeal to many different industries, etc.) is basically flawed: by making your résumé look “standard”, and by rounding off the edges to try to be all things […]

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With so many blogs covering social media and so much disjointed information about it floating around, I had been trying to find a resource that talked about social media within an organized framework, from the basics to more advanced topics and concepts.
Fortunately, in their recently published ebook Getting to First Base: A Social Media Marketing […]

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Photo Credits: mahatma4711

submit_url = “http://www.shoestringbranding.com/2007/12/18/how-to-build-an-authority-blog-tips-from-the-experts/”;

Beginner bloggers face the daunting task of growing their readership, getting people to subscribe, and building their authority. Here are some tips on how to build an authority blog from three of my favorite Internet marketing bloggers.
Lee Odden:
Lee publishes Toprank, one of the world’s most popular marketing blogs. Approximately […]

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Photo Credits: tinou

submit_url = “http://www.shoestringbranding.com/2007/12/14/using-flickr-images/”;

Some Flickr members allow you to use their work under what is known as a Creative Commons license. This means that you may use their pictures on your site if certain conditions are met.
These conditions are grouped in four different kinds of licenses, which can be applied independently or […]

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submit_url = “http://www.shoestringbranding.com/2007/12/05/is-social-media-taking-over-your-life/”;

A few days ago, Shana from Social Desire blogged about how social media was becoming an obsession and consuming more of her time each day.
Unfortunately, she is not alone. Many people are spending insane amounts of hours bookmarking pages, reading and subscribing to RSS feeds, writing blog post after blog post, sending […]

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submit_url = “http://www.shoestringbranding.com/2007/12/02/marketing-with-twitter/”;

Twitter is a relatively new social media platform. A cross between a blog, instant message service and social network, Twitter lets you write mini blog posts no longer than 140 characters, and to interact with people in your network.
Initially, Twitter was dismissed as a useless fad. In my opinion, this happened […]

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submit_url = “http://www.shoestringbranding.com/2007/11/29/mybloglog-widget/”;

MyBlogLog is a popular social networking site for bloggers, owned by Yahoo!. MyBlogLog’s success is based on its “Recent Readers” widget, a blog sidebar widget that shows the pictures or avatars of other MyBlogLog members that have visited your site.
The widget can be personalized to blend with your site (you can […]

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Web Surfing and Short Attention Spans

submit_url = “http://www.shoestringbranding.com/2007/11/24/optimizing-above-the-fold-content-five-tips-to-increase-your-blog%C3%A2%E2%82%AC%E2%84%A2s-subscriber-numbers/”;

When visitors come to your site you have only a few seconds to engage them or lose them. This is especially true when they come from a search engine or from sites that encourage channel surfing, like Stumbleupon. This is why optimizing the above the fold portion […]

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