What is LinkedIn?

LinkedIn is a social network of more than 20 million professionals from around the world, representing 150 industries.

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When you join, you create a profile that summarizes your professional accomplishments, pretty much like an online resume, but with important social networking elements baked into it.
Here are some personal branding and marketing tips […]

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Photo Credits: jared
If you are an independent professional who has embraced blogging for marketing, you’ve probably asked yourself these three questions:

Should I write long or short posts?
Should I write only original content or can I write about somebody else’s content?
Should I post daily? Weekly? Monthly?

Long vs. Short Copy
While some pundits argue in favor of writing […]

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Photo Credits: spcummings
As social media grow in popularity, more small business owners are getting interested in blogging. Once they decide to have a blog the next question is: what tools to use, and how much do they cost?

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The cost of operating a blog is virtually negligible. Around $100/year will buy you […]

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Having many links pointing to your blog from reputable sites is the best way to get found by people interested in what you have to say. Since links are like votes, they also help lift the authority of your site. Furthermore, the amount and quality of inbound links are the most important criteria […]

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Tumblr is a relatively new blogging platform that lets you post short blurbs of text, links, pictures, quotes, audio and video quickly and easily. Blogs that follow this format are called ‘tumblelogs’.
In essence, Tumblr and tumblelogs remind us of the early stages of blogging, when bloggers acted mostly as editors, pointing readers to interesting […]

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I just finished reading Meatball Sundae, Seth Godin’s latest book. It is mainly an account of what happens when old school companies try to use social media to sell commodity products.
Commodity products (the meatballs) and social media (the frosting and the cherry) don’t mix very well and the result is a mess (a meatball […]

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Photo Credits: jared
Avatars and favicons are two very important branding elements common on the web and social media. Used properly they will make your blogs and social media profiles more memorable and easier to recognize.
What is a favicon?
A favicon is a small graphic element that identifies your site or blog in a web browser’s […]

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Photo Credits: Davichi

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Once you’ve selected your domain name, it’s time to set up your blog and choose what URL to use.
Generally, you have three choices:
1. Placing your blog in the root directory: yourdomain.com
2. Using a sub-domain: blog.yourdomain.com
3. Using a sub-directory or folder: yourdomain.com/blog/
While everybody […]

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Photo Credits: JasperYue
A coffee shop in San Francisco has a problem: they need their tables free for the lunch rush hour patrons, but they’re taken by people with laptops who linger along taking advantage of the free wi-fi.
A young and extremely popular personal finance blogger, who frequents the place, writes a post asking his readers […]

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Photo Credits: ariel wants a chip

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Should a small business blog? Every day, small business owners around the world ask themselves that question. While my answer tends to be yes, I would like to touch on some of the caveats about blogging to help small business owners make this important strategic decision:
A […]

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