Photo Credits: tedkerwin
You Can’t Ignore Search Engine Traffic

submit_url = “http://www.shoestringbranding.com/2008/04/22/sustainable-SEO/”;

With all the hype around social media it is easy to overlook the potential of search engines to deliver targeted traffic. Search engines are probably the best source of targeted traffic and, as such, they should not be ignored.
While social media sites like Stumbleupon or […]

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Having many links pointing to your blog from reputable sites is the best way to get found by people interested in what you have to say. Since links are like votes, they also help lift the authority of your site. Furthermore, the amount and quality of inbound links are the most important criteria […]

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submit_url = “http://www.shoestringbranding.com/2007/12/06/ranking-for-brand-name/”;

The results of a search engine query can be a very powerful branding signal. 36% of search engine users believe that companies that appear at the top of the search results are the most relevant for the search terms used.
This has strong implications for branding. When somebody searches for your brand name, […]

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submit_url = “http://www.shoestringbranding.com/2007/09/27/the-three-biggest-internet-marketing-time-wasters/”;

Buliding a great website / blog / brand takes time and hard work. Unfortunately, many aspiring web entrepreneurs put too much emphasis on these three time-wasting activities:
Changing the layout, colors and general appearance of their site
Designing our website is one of the first steps in our long journey to build a small […]

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