Photo Credits: Thom Erickson
In this tough economy, amid the layoffs and budget cuts, you’re probably tired of being told to “do more with less”. The phrase has become such a cliché that it may very well belong to a dictionary of corporate B.S.
The solution, however, is not to “work harder” at doing the same […]

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Photo Credits: LeeBrimelow
Some time ago I talked about three common Internet marketing time wasters. Most office workers, however, seem to agree that the biggest time waster in business is found in the offline world: meetings.
After almost twenty years in the corporate world, I’ve been thinking long and hard about why most meetings don’t […]

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Photo Credits: JasperYue
A coffee shop in San Francisco has a problem: they need their tables free for the lunch rush hour patrons, but they’re taken by people with laptops who linger along taking advantage of the free wi-fi.
A young and extremely popular personal finance blogger, who frequents the place, writes a post asking his readers […]

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Creating your brand starts by defining the one thing you stand for in very few words. You need to create an elevator pitch that is shorthand for your brand’s value proposition. Your elevator pitch is your promise to deliver.
Coming up with an elevator pitch is not easy. It takes discipline and focus, and […]

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