Photo Credits: Mark Rutter
I spent a good portion of last weekend doing some research on vision and mission statements. The difference had never been very clear to me, but somehow I had always thought of them as crucial exercises for companies and individuals who want to be successful.
What I learned is that the “mission” […]

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Being a car enthusiast, I’ve been following the automobile industry bailout proceedings very closely. At the same time, I’ve been thinking about those events, and what led to them in the context of branding.
Here are five branding lessons we can take away from the automobile industry meltdown:
Your brand has to stand for something
What […]

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When I was growing up in Peru back in the day, there was a very popular radio commercial that I would hear every day on my way to school. It was from an insurance company, and it went something like this: “It is better to have insurance and not need it, than to need […]

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Photo Credits: pshutterbug
Personal branding expert Dan Schawbel asked his Twitter followers for their definition of Personal Branding. Here is my take, in 140 characters or less:
The art of articulating and communicating your skills, personality and values so that others seek you to help them solve a problem.
While these are very few words, each of […]

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Who hasn’t heard the cliché: “It’s not what you know, it’s who you know”. Knowing people is important. After all, if people don’t know you it doesn’t matter how much you know.
However, there is an even more important ingredient for success than knowing people. It is called: standing for something. Without […]

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After defining your positioning and brand strategy, developing the skills to become the go-to guy (or gal) in your chosen niche should be your next priority. You can achieve go-to guy status by getting familiar with topics and disciplines outside your field of expertise that are somehow related to what you do.
A Sports Analogy

Photo […]

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What is LinkedIn?

LinkedIn is a social network of more than 20 million professionals from around the world, representing 150 industries.

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When you join, you create a profile that summarizes your professional accomplishments, pretty much like an online resume, but with important social networking elements baked into it.
Here are some personal branding and marketing tips […]

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Photo Credits: Mikhael747
You know the drill: it’s noon and you and your co-workers are planning lunch.
You: Where should we go?
Co-worker 1: Oh, I don’t know, where do you want to go? (turning to co-worker 2)Co-worker 2: I don’t know, whatever, anything’s fine with me…
Suddenly, something as simple as grabbing lunch morphs […]

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Photo Credits: laruth

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The traditional job-hunting approach advocated by human resources pundits (make a one-page résumé, don’t talk about personal stuff, make your experience look “broad” to appeal to many different industries, etc.) is basically flawed: by making your résumé look “standard”, and by rounding off the edges to try to be all things […]

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G. Kofi Annan is a man on a mission. As a marketer and entrepreneur he is attempting the ultimate challenge: to change his target market’s perceptions through an elaborate exercise of re-branding. But wait, there’s more: what Kofi is trying to re-brand is not just a product but a continent: he is trying […]

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