G. Kofi Annan is a man on a mission. As a marketer and entrepreneur he is attempting the ultimate challenge: to change his target market’s perceptions through an elaborate exercise of re-branding. But wait, there’s more: what Kofi is trying to re-brand is not just a product but a continent: he is trying […]

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For this our first article in the Profiles in Branding series I am featuring Frank McKinney. Frank is one of the most fascinating business personalities in the real estate arena. His unique approach has earned him the titles of “the real estate rock czar” and “the maverick daredevil real estate entrepreneur”.
While Frank’s achievements […]

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