In this age of information overload and short attention spans, the ability to deliver clear and concise presentations is one of the most important skills.
Instead, business presentations today are mostly long, unfocused and boring. In a typical PowerPoint presentation, the audience is forced to sit through slide after slide of charts, bullet points and […]

[Read more →]

I just finished reading Meatball Sundae, Seth Godin’s latest book. It is mainly an account of what happens when old school companies try to use social media to sell commodity products.
Commodity products (the meatballs) and social media (the frosting and the cherry) don’t mix very well and the result is a mess (a meatball […]

[Read more →]

With so many blogs covering social media and so much disjointed information about it floating around, I had been trying to find a resource that talked about social media within an organized framework, from the basics to more advanced topics and concepts.
Fortunately, in their recently published ebook Getting to First Base: A Social Media Marketing […]

[Read more →]

In “BrandSimple: How the Best Brands Keep it Simple and Succeed“, Allen Adamson, managing director of world-class brand consultancy Landor and Associates, distills his insights of 25 years of experience working with the world’s top brands in one simple phrase: the most successful brands are those that have found a unique and relevant way to […]

[Read more →]

‘All Marketers Are Liars‘ is a provocatively entertaining book about marketing and human nature. Seth Godin has once again applied his reliable formula for publishing success:

Pick a traditional and well accepted marketing concept
Write about it from a totally new perspective
Make the book easy to read and include a lot of examples
Give the book […]

[Read more →]

Purple Cow is a remarkable little book about the current state of marketing. Seth Godin makes the convincing case that selling ordinary products using traditional advertising no longer works.

Ordinary products are easy to make these days, most of us have everything we need, and we’re pretty satisfied with it. No amount of money […]

[Read more →]