Start up entrepreneurs are the Navy seals of the business world. They must work insane hours to solve hard problems, for little or no pay, under the constant threat of running out of cash. In their world, failure is not an option and there is no plan B.
It is in this environment that […]

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If you’ve ever wondered how you can turn your passion into a business, this book is probably the best place to look for answers. Compared to other how-to books, this new book by Jonathan Fields doesn’t hold anything back (you’ll even find a chapter showing you how to pitch your loved ones before leaving your […]

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Have you ever wanted to pick the brain of some of the world’s top bloggers? How about having the opportunity to talk to 40 of them and ask them questions like these:

What’s the best way to make money from your blog?
How do you market your blog?
Which five blogs do you regularly read?
What would you do […]

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Darren Rowse and Chris Garrett draw upon their wealth of experience with blogs and give us this comprehensive blogging primer.
While the book is mostly focused on making money from blogs, it starts from the beginning: by explaining what is a blog and how to set one up. This takes about three chapters (if you have […]

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In his new book “Tribes” Seth Godin the marketing guru gives way to Seth Godin the life coach. In this thoroughly engaging book, Seth urges us to live a life of purpose, to become leaders, and to throw ourselves wholeheartedly to the pursuit of our dreams.
He builds upon the premises laid out in his previous […]

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In this age of information overload and short attention spans, the ability to deliver clear and concise presentations is one of the most important skills.
Instead, business presentations today are mostly long, unfocused and boring. In a typical PowerPoint presentation, the audience is forced to sit through slide after slide of charts, bullet points and […]

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I just finished reading Meatball Sundae, Seth Godin’s latest book. It is mainly an account of what happens when old school companies try to use social media to sell commodity products.
Commodity products (the meatballs) and social media (the frosting and the cherry) don’t mix very well and the result is a mess (a meatball […]

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With so many blogs covering social media and so much disjointed information about it floating around, I had been trying to find a resource that talked about social media within an organized framework, from the basics to more advanced topics and concepts.
Fortunately, in their recently published ebook Getting to First Base: A Social Media Marketing […]

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In “BrandSimple: How the Best Brands Keep it Simple and Succeed“, Allen Adamson, managing director of world-class brand consultancy Landor and Associates, distills his insights of 25 years of experience working with the world’s top brands in one simple phrase: the most successful brands are those that have found a unique and relevant way to […]

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‘All Marketers Are Liars‘ is a provocatively entertaining book about marketing and human nature. Seth Godin has once again applied his reliable formula for publishing success:

Pick a traditional and well accepted marketing concept
Write about it from a totally new perspective
Make the book easy to read and include a lot of examples
Give the book […]

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