Photo Credits: laruth

submit_url = “http://www.shoestringbranding.com/2008/01/12/personal-brandin-job-hunting/”;

The traditional job-hunting approach advocated by human resources pundits (make a one-page résumé, don’t talk about personal stuff, make your experience look “broad” to appeal to many different industries, etc.) is basically flawed: by making your résumé look “standard”, and by rounding off the edges to try to be all things […]

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Photo Credits: mahatma4711

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Beginner bloggers face the daunting task of growing their readership, getting people to subscribe, and building their authority. Here are some tips on how to build an authority blog from three of my favorite Internet marketing bloggers.
Lee Odden:
Lee publishes Toprank, one of the world’s most popular marketing blogs. Approximately […]

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Photo Credits: tinou

submit_url = “http://www.shoestringbranding.com/2007/12/14/using-flickr-images/”;

Some Flickr members allow you to use their work under what is known as a Creative Commons license. This means that you may use their pictures on your site if certain conditions are met.
These conditions are grouped in four different kinds of licenses, which can be applied independently or […]

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Web Surfing and Short Attention Spans

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When visitors come to your site you have only a few seconds to engage them or lose them. This is especially true when they come from a search engine or from sites that encourage channel surfing, like Stumbleupon. This is why optimizing the above the fold portion […]

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If you are an entrepreneur, freelancer or small business owner, you are probably an avid reader of books related to your field. You should start writing personal reviews of the books you read.
Writing book reviews has many advantages:

It forces you to take notes and articulate the most important takeaways.
It conditions you to think […]

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Adding a blog to your site will allow you to publish plenty of valuable, relevant content that attracts links and gives you search engine visibility. Blogs are also a great tool to engage your customers and build your reputation as an expert.
Following are three useful posting tips to maximize your readers’ exposure to your […]

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The Internet is the ultimate equalizer: on a browser window, a one-employee home business can look as good as a Fortune 500 company. This presents an important challenge: as a small business, how can you convince potential customers that yours is not a fly-by-night operation? There are several things you can do on […]

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