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Branding. Social Media. Marketing.

Entries Tagged as 'Blogging'

Create a Mobile-Friendly Version of your Blog

April 13th, 2009 · 8 Comments

Mobile phone use is growing by leaps and bounds around the world, and every day more people access the web from their phones. I recently spent about an hour to create a mobile-friendly version of my blog. I am going to show you how I did it in the next few paragraphs.
What users […]

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Tags: Blogging

Take a Step Back and Watch Your Business Grow

February 8th, 2009 · 4 Comments

Photo Credits: WTL Photos

Job titles and narrow job descriptions often stand in the way of being effective. It may sound counterintuitive, but by focusing excessively on what we are “supposed to do” we can lose touch with our customers and become irrelevant.
Let’s look at one example: “A” is a mortgage broker who defines his […]

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Tags: Others · Branding Basics · Blogging

Book Review: Blog Blazers

December 4th, 2008 · 5 Comments

Have you ever wanted to pick the brain of some of the world’s top bloggers? How about having the opportunity to talk to 40 of them and ask them questions like these:

What’s the best way to make money from your blog?
How do you market your blog?
Which five blogs do you regularly read?
What would you do […]

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Tags: Blogging · Book Reviews

How to Make Your Blog Posts Easy to Read

November 9th, 2008 · 3 Comments

Photo Credits: WalkingGeek
Blogs, wikis and social networks are being credited for a renewed interest in writing among college students. Having an audience and a medium for self expression are encouraging members of our younger generations to find their voice and share it with the world.
At the same time, the popularity of texting and micro-blogging […]

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Tags: Blogging

Book Review: Problogger

November 8th, 2008 · 1 Comment

Darren Rowse and Chris Garrett draw upon their wealth of experience with blogs and give us this comprehensive blogging primer.
While the book is mostly focused on making money from blogs, it starts from the beginning: by explaining what is a blog and how to set one up. This takes about three chapters (if you have […]

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Tags: Blogging · Book Reviews

Posterous Makes Blogging as Easy as Sending an Email

November 6th, 2008 · No Comments

I’ve always been impressed by brands and products that build their competitive advantage around the concept of “Easy”. That’s why I decided to check out Posterous.
Posterous is a new blogging platform launched a few months ago by two young entrepreneurs under this very simple premise: to make blogging as easy as sending an email.
Since […]

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Tags: Blogging

Top Blog Posting Questions Answered

April 29th, 2008 · 8 Comments

Photo Credits: jared
If you are an independent professional who has embraced blogging for marketing, you’ve probably asked yourself these three questions:

Should I write long or short posts?
Should I write only original content or can I write about somebody else’s content?
Should I post daily? Weekly? Monthly?

Long vs. Short Copy
While some pundits argue in favor of writing […]

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Tags: Blogging

Problogger (the Book) and the Value of Compiling Content

April 16th, 2008 · 4 Comments

Darren Rowse, publisher of the wildly successful Problogger blog, has recently written a book . Problogger is all about making money online, has 45,000+ subscribers and features more than 4,000 posts. Probably most of the content in the book can be found by reading and digging deep into the blog (a real treasure […]

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Tags: Blogging

Ten Essential Tools You’ll Need to Launch a Blog

March 17th, 2008 · 12 Comments

Photo Credits: spcummings
As social media grow in popularity, more small business owners are getting interested in blogging. Once they decide to have a blog the next question is: what tools to use, and how much do they cost?

submit_url = “http://www.shoestringbranding.com/2008/03/17/tools-for-blogs/”;

The cost of operating a blog is virtually negligible. Around $100/year will buy you […]

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Tags: Online Branding · Blogging

Tumblr Makes Personal Blogging Easy

February 23rd, 2008 · 6 Comments

Tumblr is a relatively new blogging platform that lets you post short blurbs of text, links, pictures, quotes, audio and video quickly and easily. Blogs that follow this format are called ‘tumblelogs’.
In essence, Tumblr and tumblelogs remind us of the early stages of blogging, when bloggers acted mostly as editors, pointing readers to interesting […]

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Tags: Blogging