My name is Mario Sanchez and I am the publisher of Shoestring Branding™.
This is a blog about marketing and branding for small businesses, with an emphasis on Internet-based tools and strategies.
While in the past branding was the realm of large corporations with deep pockets, tools like blogs, RSS and social networks have leveled the playing field, enabling anybody to create effective branding on a shoestring budget.
My background includes 20 years of experience in marketing and product development, working for leading consumer brands.
Due to the demands of my job I only blog on a very part-time basis, however I will do my best to keep this blog fresh and interesting.
If you have a question or suggestion, feel free to drop me a line at:
mario (at) mariosanchez (dot) org
You can also read my personal blog, or find me in several social media sites:
Thanks for visiting.
Sincerely,
Mario Sanchez
