My name is Mario Sanchez-Carrion and I am the publisher of Shoestring Branding™. This is a blog about marketing and branding, with an emphasis on Internet-based tools and strategies.

In the past, branding was something that only large corporations with deep pockets could afford to do. It was almost synonymous with advertising. That is not the case any more. Tools like blogs and social networks are giving individuals the ability to build powerful personal and small business brands on a shoestring budget.

My background includes more than 20 years of experience in marketing and product development. During that time, I’ve helped leading consumer brands succeed in domestic and international markets.

Due to my heavy schedule at work, I only blog on a part-time basis, however I will do my best to keep this blog fresh and interesting. The thoughts and opinions in this blog reflect my point of view and not necessarily that of my employer.

If you have a question or suggestion, feel free to drop me a line at: mario (at) mariosc (dot) com.

You can also visit my home page, follow me on twitter or visit my personal Tumblr blog.