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	<title>Comments on: Social Media Marketing: A Three-Legged Stool</title>
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	<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/</link>
	<description>Branding for Entrepreneurs</description>
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		<title>By: Steves Social Media Marketing uk</title>
		<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/comment-page-1/#comment-8274</link>
		<dc:creator>Steves Social Media Marketing uk</dc:creator>
		<pubDate>Wed, 13 Jul 2011 17:00:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/?p=401#comment-8274</guid>
		<description>i agree with the comment above , offline is definately the way to go to start social media marketing</description>
		<content:encoded><![CDATA[<p>i agree with the comment above , offline is definately the way to go to start social media marketing</p>
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	<item>
		<title>By: Social Media Marketing uk</title>
		<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/comment-page-1/#comment-8270</link>
		<dc:creator>Social Media Marketing uk</dc:creator>
		<pubDate>Sat, 09 Jul 2011 07:59:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/?p=401#comment-8270</guid>
		<description>social media marketing should always begin offline rather than on , approaching small business in your area is great way to get your foot indoor so to speak .</description>
		<content:encoded><![CDATA[<p>social media marketing should always begin offline rather than on , approaching small business in your area is great way to get your foot indoor so to speak .</p>
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		<title>By: Nznvtbmu</title>
		<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/comment-page-1/#comment-8265</link>
		<dc:creator>Nznvtbmu</dc:creator>
		<pubDate>Mon, 04 Jul 2011 11:02:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/?p=401#comment-8265</guid>
		<description>adam copeland,</description>
		<content:encoded><![CDATA[<p>adam copeland,</p>
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		<title>By: James Blute</title>
		<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/comment-page-1/#comment-8213</link>
		<dc:creator>James Blute</dc:creator>
		<pubDate>Fri, 06 May 2011 21:17:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/?p=401#comment-8213</guid>
		<description>Great post Mario.

Straight to the point.

thanks,

James</description>
		<content:encoded><![CDATA[<p>Great post Mario.</p>
<p>Straight to the point.</p>
<p>thanks,</p>
<p>James</p>
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	<item>
		<title>By: smichm</title>
		<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/comment-page-1/#comment-5685</link>
		<dc:creator>smichm</dc:creator>
		<pubDate>Mon, 21 Dec 2009 21:36:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/?p=401#comment-5685</guid>
		<description>Great post!! I totally agree not to join EVERY network and to have a strategy when going into online marketing. 

Just wrote a 3-part blog series Social Media For Small Business - Part I: What Is Social Media and Why Your Small Business Needs It; Part II: Tools and resources for your small business; Part III: Seven Deadly Sins of Social Media

http://myhosting.com/blog/2009/12/social-media-small-business-part-ii-tools-resources-small-business/

Hope its also helpful :)</description>
		<content:encoded><![CDATA[<p>Great post!! I totally agree not to join EVERY network and to have a strategy when going into online marketing. </p>
<p>Just wrote a 3-part blog series Social Media For Small Business &#8211; Part I: What Is Social Media and Why Your Small Business Needs It; Part II: Tools and resources for your small business; Part III: Seven Deadly Sins of Social Media</p>
<p><a href="http://myhosting.com/blog/2009/12/social-media-small-business-part-ii-tools-resources-small-business/" rel="nofollow">http://myhosting.com/blog/2009/12/social-media-small-business-part-ii-tools-resources-small-business/</a></p>
<p>Hope its also helpful <img src='http://shoestringbranding.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Ross West</title>
		<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/comment-page-1/#comment-5486</link>
		<dc:creator>Ross West</dc:creator>
		<pubDate>Tue, 01 Dec 2009 07:11:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/?p=401#comment-5486</guid>
		<description>Hi Mario,

Really enjoy your site and your insights.  Just launching a new product so your information is timely for me.

Thanks, Ross</description>
		<content:encoded><![CDATA[<p>Hi Mario,</p>
<p>Really enjoy your site and your insights.  Just launching a new product so your information is timely for me.</p>
<p>Thanks, Ross</p>
]]></content:encoded>
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		<title>By: Garden Tools Brands</title>
		<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/comment-page-1/#comment-5460</link>
		<dc:creator>Garden Tools Brands</dc:creator>
		<pubDate>Sat, 28 Nov 2009 10:08:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/?p=401#comment-5460</guid>
		<description>[...] Social Media Marketing: A Three-Legged Stool « Shoestring Branding [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media Marketing: A Three-Legged Stool « Shoestring Branding [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Mario Sanchez Carrion</title>
		<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/comment-page-1/#comment-5458</link>
		<dc:creator>Mario Sanchez Carrion</dc:creator>
		<pubDate>Sat, 28 Nov 2009 04:04:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/?p=401#comment-5458</guid>
		<description>@Shari:  
Adam is one of my favorite bloggers too.  Very valid point about the importance of filling up your profiles with the right information.  Thanks.</description>
		<content:encoded><![CDATA[<p>@Shari:<br />
Adam is one of my favorite bloggers too.  Very valid point about the importance of filling up your profiles with the right information.  Thanks.</p>
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		<title>By: Shari Weiss</title>
		<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/comment-page-1/#comment-5455</link>
		<dc:creator>Shari Weiss</dc:creator>
		<pubDate>Fri, 27 Nov 2009 22:46:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/?p=401#comment-5455</guid>
		<description>Hi Mario,
Adam Singer is my favorite blogger, so anyone who quotes him is definitely speaking to the Choir.
:-)
I like the simplicity of your post and agree that Social Media is a means to an end, especially for marketers.

One comment on the importance of Profiles, especially for LinkedIn, Twitter, and Facebook; It is my understanding that the way people find you &quot;out there&quot; is by the details you add to those profiles. 

Of course, you are correct that goals -- especially for those who want to use the internet for business purposes -- are the cornerstone for your social media participation.</description>
		<content:encoded><![CDATA[<p>Hi Mario,<br />
Adam Singer is my favorite blogger, so anyone who quotes him is definitely speaking to the Choir.<br />
 <img src='http://shoestringbranding.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /><br />
I like the simplicity of your post and agree that Social Media is a means to an end, especially for marketers.</p>
<p>One comment on the importance of Profiles, especially for LinkedIn, Twitter, and Facebook; It is my understanding that the way people find you &#8220;out there&#8221; is by the details you add to those profiles. </p>
<p>Of course, you are correct that goals &#8212; especially for those who want to use the internet for business purposes &#8212; are the cornerstone for your social media participation.</p>
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	<item>
		<title>By: Mario Sanchez Carrion</title>
		<link>http://www.shoestringbranding.com/2009/11/26/social-media-marketing/comment-page-1/#comment-5453</link>
		<dc:creator>Mario Sanchez Carrion</dc:creator>
		<pubDate>Fri, 27 Nov 2009 21:34:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/?p=401#comment-5453</guid>
		<description>@Aaron:
You&#039;re right about the importance of setting specific goals that can be measured.  I was reading an alarming statistic yesterday that said that 75% of small businesses in the US don&#039;t engage in social media because they don&#039;t see the value.  Without clear and realistic goals and specific KPIs, small business owners will continue to be disappointed.  This is a big opportunity for social media consultants who &quot;get it&quot;.</description>
		<content:encoded><![CDATA[<p>@Aaron:<br />
You&#8217;re right about the importance of setting specific goals that can be measured.  I was reading an alarming statistic yesterday that said that 75% of small businesses in the US don&#8217;t engage in social media because they don&#8217;t see the value.  Without clear and realistic goals and specific KPIs, small business owners will continue to be disappointed.  This is a big opportunity for social media consultants who &#8220;get it&#8221;.</p>
]]></content:encoded>
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