Comments on: Do you have a powerful slogan? http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/ Branding for Entrepreneurs Fri, 12 Mar 2010 10:25:06 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Marvin http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/comment-page-1/#comment-5249 Marvin Wed, 23 Sep 2009 13:39:05 +0000 http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/#comment-5249 I'm still in the process of developing my slogan -- some great information here. Thanks I’m still in the process of developing my slogan — some great information here.

Thanks

]]> By: Team The Rise To The Top http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/comment-page-1/#comment-5247 Team The Rise To The Top Tue, 22 Sep 2009 03:29:56 +0000 http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/#comment-5247 Having a power slogan can make all the difference, it has to be catchy, something that consumers will remember and associate with your brand immediately. It also needs to be something positive about your company so the consumer sees your company in the way that you want then to see your company. Love this example, funny how a botched slogan can bring so many negative connotations, I'm loving the one about their sales paper being the obituary. Having a power slogan can make all the difference, it has to be catchy, something that consumers will remember and associate with your brand immediately. It also needs to be something positive about your company so the consumer sees your company in the way that you want then to see your company. Love this example, funny how a botched slogan can bring so many negative connotations, I’m loving the one about their sales paper being the obituary.

]]> By: Darren Scott Monroe http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/comment-page-1/#comment-5241 Darren Scott Monroe Wed, 16 Sep 2009 03:43:38 +0000 http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/#comment-5241 "Life. Well Spent" isn't that what we say at FUNERALS? Does that make their sales papers the obituary? “Life. Well Spent” isn’t that what we say at FUNERALS? Does that make their sales papers the obituary?

]]> By: Darren Scott Monroe http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/comment-page-1/#comment-5240 Darren Scott Monroe Wed, 16 Sep 2009 03:42:53 +0000 http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/#comment-5240 "Life. Well Spent" “Life. Well Spent”

]]> By: Shelley West http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/comment-page-1/#comment-5232 Shelley West Fri, 11 Sep 2009 20:13:01 +0000 http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/#comment-5232 The Sears slogan is definitely more passive. Walmart's new logo and slogan are stronger and positioning them to change people's perceptions of their brand. The Sears slogan is definitely more passive. Walmart’s new logo and slogan are stronger and positioning them to change people’s perceptions of their brand.

]]> By: DotCOMReport http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/comment-page-1/#comment-5227 DotCOMReport Wed, 09 Sep 2009 12:51:40 +0000 http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/#comment-5227 A strong slogan is very important. It gives the customer something to remember you by. Also, if you are trying to decide between two companies and you have heard a strong slogan from one you are more than likely going to choose that one. A strong slogan is very important. It gives the customer something to remember you by. Also, if you are trying to decide between two companies and you have heard a strong slogan from one you are more than likely going to choose that one.

]]> By: Mario Sanchez Carrion http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/comment-page-1/#comment-5225 Mario Sanchez Carrion Tue, 08 Sep 2009 02:57:38 +0000 http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/#comment-5225 @William Egan: Hi Will, I checked your post...very compelling example of how difficult it is for some companies to differentiate and stay original. Thanks for your kind words. @William Egan:
Hi Will, I checked your post…very compelling example of how difficult it is for some companies to differentiate and stay original. Thanks for your kind words.

]]> By: William Egan http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/comment-page-1/#comment-5220 William Egan Mon, 07 Sep 2009 02:01:46 +0000 http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/#comment-5220 What a great post! I'm reading your blog from downuder (Australia) and a similar thing has happened on the streets of Melbourne. Two car companies using exactly the same building and street to advertise their vehicles. Check it out: http://bit.ly/XHMSh Keep the good work Mario! Will Egan What a great post! I’m reading your blog from downuder (Australia) and a similar thing has happened on the streets of Melbourne.

Two car companies using exactly the same building and street to advertise their vehicles.

Check it out: http://bit.ly/XHMSh

Keep the good work Mario!

Will Egan

]]> By: Dualis Commercial and Prius Commercial Identical | Will Egan's Web Page http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/comment-page-1/#comment-5219 Dualis Commercial and Prius Commercial Identical | Will Egan's Web Page Mon, 07 Sep 2009 01:47:44 +0000 http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/#comment-5219 [...] reminds me of a recent post at Shoestring Branding where Walmart and Sears have similar slogan portraying similar [...] [...] reminds me of a recent post at Shoestring Branding where Walmart and Sears have similar slogan portraying similar [...]

]]> By: Mario Sanchez Carrion http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/comment-page-1/#comment-5218 Mario Sanchez Carrion Sun, 06 Sep 2009 15:31:07 +0000 http://www.shoestringbranding.com/2009/09/05/clear-brand-slogan/#comment-5218 @David Hutchinson: good slogans do make a difference. While you might not have been aware of Walmart's tag line, others are, and a good slogan repeated often helps clarify what the brand stands for. The effects are not immediate, though. If I read Nike's slogan "Just Do It", it won't by itself make me drop everything I'm doing and go buy a pair of sneakers. But over time, it helps position Nike as a brand associated to high performance athletics. A good slogan also helps internally, by making everybody in the organization aware of the company's purpose, clarifying priorities and making the decision making process easier. @David Hutchinson: good slogans do make a difference. While you might not have been aware of Walmart’s tag line, others are, and a good slogan repeated often helps clarify what the brand stands for.

The effects are not immediate, though. If I read Nike’s slogan “Just Do It”, it won’t by itself make me drop everything I’m doing and go buy a pair of sneakers. But over time, it helps position Nike as a brand associated to high performance athletics.

A good slogan also helps internally, by making everybody in the organization aware of the company’s purpose, clarifying priorities and making the decision making process easier.

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