Comments on: Challenging the wisdom of crowds http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/ Branding for Entrepreneurs Thu, 02 Sep 2010 13:41:04 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Anonymous http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/comment-page-1/#comment-5640 Anonymous Wed, 16 Dec 2009 00:16:33 +0000 http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/#comment-5640 Actually, while I agree with your general argument, I don't think this is a good example. It's not clear at all that people are putting paper towels on top because they think the can is full. It's easier to drop it on top. (Plus, I hate those little doors, which usually smack your finger when you try to stuff a towel in.) So they may be dropping them on top because of all the other towels on top, but it's not necessarily because they think the can is full; it's because they have an excuse to take the easy way out. There is indeed a lesson here: if you don't want to clean up the towels yourself, put in a trashcan people will actually use. Actually, while I agree with your general argument, I don’t think this is a good example. It’s not clear at all that people are putting paper towels on top because they think the can is full. It’s easier to drop it on top. (Plus, I hate those little doors, which usually smack your finger when you try to stuff a towel in.) So they may be dropping them on top because of all the other towels on top, but it’s not necessarily because they think the can is full; it’s because they have an excuse to take the easy way out.

There is indeed a lesson here: if you don’t want to clean up the towels yourself, put in a trashcan people will actually use.

]]> By: Team The Rise To The Top http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/comment-page-1/#comment-5248 Team The Rise To The Top Tue, 22 Sep 2009 03:33:16 +0000 http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/#comment-5248 If your idea is not something new then your concept and marketing technique has to be innovative, causing your product to stand out about the competition, like pairing your product with a charity, contributing a small portion of your proceeds to a local charity or truly go green, find out what your clients want and pair it with your product. If your idea is not something new then your concept and marketing technique has to be innovative, causing your product to stand out about the competition, like pairing your product with a charity, contributing a small portion of your proceeds to a local charity or truly go green, find out what your clients want and pair it with your product.

]]> By: Teresa http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/comment-page-1/#comment-5192 Teresa Thu, 20 Aug 2009 19:19:33 +0000 http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/#comment-5192 Smart. People tend to take the easy road without thinking of the logical thing to do. "When you change the way you look at things, the things you look at change." - Max Planck Smart. People tend to take the easy road without thinking of the logical thing to do.
“When you change the way you look at things, the things you look at change.” – Max Planck

]]> By: Mario Sanchez Carrion http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/comment-page-1/#comment-5184 Mario Sanchez Carrion Fri, 14 Aug 2009 01:17:59 +0000 http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/#comment-5184 @Tom Harvey: I'm glad you found the analogy useful. @Keith: Thanks for your kind words and for pointing me to @changeforge. I'll visit your blog. @Tom Harvey: I’m glad you found the analogy useful.

@Keith: Thanks for your kind words and for pointing me to @changeforge. I’ll visit your blog.

]]> By: Keith http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/comment-page-1/#comment-5182 Keith Thu, 13 Aug 2009 18:39:34 +0000 http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/#comment-5182 Seldom do I find myself stunned by simple but profound analogies, much less with a real world example but your post did exactly that. What a great insight. Your closing Instead statement could be said of big brands as well as competitors. Great blog, just subscribed. I'm @tsudo on Twitter and blog at http://KnowtheNetwork.com found you via @changeforge's Shared RSS (http://www.google.com/reader/shared/17342274583211310282) Seldom do I find myself stunned by simple but profound analogies, much less with a real world example but your post did exactly that.

What a great insight. Your closing Instead statement could be said of big brands as well as competitors.

Great blog, just subscribed.

I’m @tsudo on Twitter and blog at http://KnowtheNetwork.com

found you via @changeforge’s Shared RSS (http://www.google.com/reader/shared/17342274583211310282)

]]> By: Tom Harvey http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/comment-page-1/#comment-5181 Tom Harvey Tue, 11 Aug 2009 23:31:36 +0000 http://www.shoestringbranding.com/2009/08/07/challenging-the-widsom-of-crowds/#comment-5181 Some great advice in this simplistic analogy. Too often people follow the herd blindly and do not take the time to step back and look at the bigger picture. Not everyone does things right! The key to success is differentiating yourself and your business or by modelling it on those who are doing things right (which can be hard to tell!). I know which route I will be taking!! Some great advice in this simplistic analogy. Too often people follow the herd blindly and do not take the time to step back and look at the bigger picture. Not everyone does things right! The key to success is differentiating yourself and your business or by modelling it on those who are doing things right (which can be hard to tell!).
I know which route I will be taking!!

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