Comments on: What Makes You an Expert? http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/ Branding for Entrepreneurs Fri, 12 Mar 2010 10:25:06 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Social Media Marketing: A Three-Legged Stool « Shoestring Branding http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/comment-page-1/#comment-5439 Social Media Marketing: A Three-Legged Stool « Shoestring Branding Fri, 27 Nov 2009 02:31:18 +0000 http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/#comment-5439 [...] is not effective. Instead, focus on building your brand, being helpful and showing that you know your stuff [...] [...] is not effective. Instead, focus on building your brand, being helpful and showing that you know your stuff [...]

]]> By: Public Speaking Skills: What We Can Learn from Oprah http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/comment-page-1/#comment-5185 Public Speaking Skills: What We Can Learn from Oprah Sat, 15 Aug 2009 02:28:28 +0000 http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/#comment-5185 [...] work very hard. Confidence is perhaps the most important ingredient of any successful presentation. Knowing your stuff is a good way to start building the confidence you [...] [...] work very hard. Confidence is perhaps the most important ingredient of any successful presentation. Knowing your stuff is a good way to start building the confidence you [...]

]]> By: Leslie Whittaker http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/comment-page-1/#comment-5081 Leslie Whittaker Fri, 08 May 2009 02:17:23 +0000 http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/#comment-5081 Great post. I don't think you could have summed up the parts that make an expert any better. I certainly agree with being well-rounded and up-to-date. Great post. I don’t think you could have summed up the parts that make an expert any better. I certainly agree with being well-rounded and up-to-date.

]]> By: Steve Spalding http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/comment-page-1/#comment-5075 Steve Spalding Tue, 05 May 2009 04:30:40 +0000 http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/#comment-5075 I think there might be a sixth factor, adaptability. I think an expert on a subject needs to know when -not- to use their expertise as much as when/how to use it. The old saying goes, "when all you have is a hammer, everything looks like a nail." I see a lot of self-styled trying to shoehorn their expertise into areas where it doesn't belong. I think alongside humility, having an intuition for when you're operating outside of your expertise and being able to adapt to that is critical. I think there might be a sixth factor, adaptability. I think an expert on a subject needs to know when -not- to use their expertise as much as when/how to use it.

The old saying goes, “when all you have is a hammer, everything looks like a nail.” I see a lot of self-styled trying to shoehorn their expertise into areas where it doesn’t belong.

I think alongside humility, having an intuition for when you’re operating outside of your expertise and being able to adapt to that is critical.

]]> By: Adam Singer http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/comment-page-1/#comment-5068 Adam Singer Mon, 27 Apr 2009 14:57:16 +0000 http://www.shoestringbranding.com/2009/04/26/what-makes-you-an-expert/#comment-5068 Great insights here Mario. I especially like your point about SEOs understanding marketing and PR. Honestly I think that SEO is a standard part of marketing and PR now, I think all marketers and PR pros should understand it intimately. If I have learned it, than anyone can really, it just takes a commitment like anything else. Great insights here Mario. I especially like your point about SEOs understanding marketing and PR. Honestly I think that SEO is a standard part of marketing and PR now, I think all marketers and PR pros should understand it intimately. If I have learned it, than anyone can really, it just takes a commitment like anything else.

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