Good branding means taking sides, making choices and learning how to say no.
- While some of us love all things Google, others think of it as a 21st century version of George Orwell’s Big Brother.
- For every wine snob who wouldn’t touch anything that hasn’t been aged in an oak barrel and comes in a bottle closed with a proper cork, there’s a young, casual drinker who doesn’t mind her wine in a box.
- For every blue-blooded WASP who thinks that Frank McKinney’s 100 million dollar mansions are extravagant and tasteless, there’s probably a rich Italian with a red Ferrari and a trophy wife who’s ready to call them home.
- For every person who listens to Gary Vaynerchuk and can’t get past the swearing, there are thousands of us who consider him inspiring and brilliant.
- While Sarah Palin scares some people, others are her adoring fans.
- For every hard core off-roader who worships his Jeep, there is a member of the Sierra Club driving a Prius.
- For every brand that tries to be all things to all people, there are brands like Crocs or Scion that not only are not afraid of polarization, but embrace it.
Image courtesy of Attik
No, you don’t need to tweak your product to make it more “mainstream”. You don’t need to offer more choices. You don’t need another line extension. What you need to do is to draw a line in the sand and choose what side you want to be in.
I so love that you have given clear concise examples and then drew the line in the sand!
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I am a great amalgam of connecting, clearing & communicating with her own flair. You like me you do not , I draw unto me those I am meant to serve. Shazam
@prosperitygal