Photo Credits: Thom Erickson
In this tough economy, amid the layoffs and budget cuts, you’re probably tired of being told to “do more with less”. The phrase has become such a cliché that it may very well belong to a dictionary of corporate B.S.
The solution, however, is not to “work harder” at doing the same things, but to renew our focus on the things that are important-that 20% of our actions that Pareto showed us produce 80% of our results. The idea is not to “do more”, but to “accomplish more” with less.
Before doing anything, spending any resources, or hiring anybody, stop and ask yourself these questions:
- It this action or expense directly tied to my business mission?
- Is it consistent with my business strategy and brand positioning?
- Will it help me achieve my goals for the year?
- Have I strengthened my business systems? Have I automated everything that can be automated? Am I building a scalable business? (If the answer is no, this is probably the right time to read or re-read Michael Gerber’s The E-Myth.)
- Have I examined each and every one of my business processes under a Kaizen point of view? Have I identified those small improvements that I can make to my processes so that together they make a big difference?
- Existing customers are more profitable, especially in tough times. Have I taken steps to make sure they are treated extra special?
- The customer is not always right. Some customers are just a waste of time. Are you ready to fire those customers that don’t contribute to your bottom line?
- Are you doing a simple ROI (return on investment) analysis for every dollar you spend? Some necessary branding and personal development activities may be hard to quantify, but pretty much everything else should pass the ROI test.
What else can you do to make 2009 your best year ever?
One of the things people need to do is re- evaluate where their target market is. Are they still a valid market and do they still gather where they used to?
Dr. Wright
The Wright Place TV Show
http://www.wrightplacetv.com