Photo Credits: pshutterbug
Personal branding expert Dan Schawbel asked his Twitter followers for their definition of Personal Branding. Here is my take, in 140 characters or less:
The art of articulating and communicating your skills, personality and values so that others seek you to help them solve a problem.
While these are very few words, each of them is there for a reason, so let’s dissect the phrase and understand what each word means in the context of personal branding:
- Personal Branding is an art: it takes practice, creativity and patience to do it right. There is really no checklist or sure recipe for success, and building your brand is a long term, ongoing process.
- Personal Branding involves your skills, personality and values: while skills are important, it’s not only what you know that counts. After all, business requires you to interact with people, so personality is also important. However, there’s a third, crucial element: your values. Without being true to your values you will never achieve a strong personal brand. You need passion, and for that you have to do something you believe in.
- You must be able to articulate and communicate what your brand is all about: you may have a potentially strong brand, but if you’re not able to define it and share it in a simple way that resonates with your audience, your brand will never reach its true potential.
- A strong personal brand makes others seek you instead of you seeking them. A sound personal branding strategy will help you build your reputation and your network so that interesting opportunities come to you.
- For a personal branding strategy to be successful, you must be able to solve a problem. You must provide real value and exceed your customers’ expectations.
So there you have it, my take on what personal branding means in a few simple words.
What is your definition of personal branding?