I’ve always been impressed by brands and products that build their competitive advantage around the concept of “Easy”. That’s why I decided to check out Posterous.

Posterous is a new blogging platform launched a few months ago by two young entrepreneurs under this very simple premise: to make blogging as easy as sending an email.

Since all you need to do to post is send an email to post@posterous.com, Posterous comes in handy when you just want to blog a picture with a quick blurb of text directly from your mobile phone.

Posterous takes ease of use so seriously that you don’t even need to sign up. When you send your first email post, your account is automatically created for you. Furthermore, your Posterous posts can be automatically routed to your main blog or Twitter page.

I have created a Posterous blog to try it out, and have linked it to my Twitter account. It will be interesting to see if Posterous can remain consistent to its implied brand promise of “the easiest way to blog” as they add new features in the weeks to come.

This entry was posted on Thursday, November 6th, 2008 at 8:36 pm and is filed under Blogging. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.