Photo Credits: basykes
Putting a human face to your target audience is one of the most effective ways to get your message across. That is why effective marketers use testimonials: they show how people like you are using the product and benefiting from it.
A recent development of the ongoing presidential race has been the appearance of “Joe the Plumber”, a real plumber from Ohio who at a recent rally explained to Senator Obama how his plan to tax the wealthy was really going to punish working guys who, like him, wanted to buy a small business one day.
John McCain, whose campaign had in recent days lost focus and appeared in total disarray, recognized the opportunity and brought “Joe the Plumber” to the center of the debate, giving a human face to a crucial segment of the electorate, and finding in the process the one core issue (taxes) around which to frame his message.
While chances are it may be too late for McCain, it is not too late for you to find your very own “Joe the Plumber” and your own highly relevant message.
