Comments on: Why Grainger is Going Blue http://www.shoestringbranding.com/2008/08/15/why-grainger-is-going-blue/ Branding for Entrepreneurs Fri, 12 Mar 2010 10:25:06 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: ldonovan http://www.shoestringbranding.com/2008/08/15/why-grainger-is-going-blue/comment-page-1/#comment-2090 ldonovan Mon, 25 Aug 2008 15:43:09 +0000 http://www.shoestringbranding.com/2008/08/15/why-grainger-is-going-blue/#comment-2090 Well, it's a welcome change from everyone that is going Green!! Well, it’s a welcome change from everyone that is going Green!!

]]> By: Bookmarks for August 18th | Bieber Labs http://www.shoestringbranding.com/2008/08/15/why-grainger-is-going-blue/comment-page-1/#comment-2087 Bookmarks for August 18th | Bieber Labs Mon, 18 Aug 2008 13:00:37 +0000 http://www.shoestringbranding.com/2008/08/15/why-grainger-is-going-blue/#comment-2087 [...] Why Grainger is Going Blue - "You have to assume that when a Fortune 500 company like Grainger makes a big deal about changing a font color on their website, there is a very good reason behind it. This seemingly insignificant change can probably represent hundreds of thousands of dollars in extra sales." [...] [...] Why Grainger is Going Blue – "You have to assume that when a Fortune 500 company like Grainger makes a big deal about changing a font color on their website, there is a very good reason behind it. This seemingly insignificant change can probably represent hundreds of thousands of dollars in extra sales." [...]

]]> By: Jesse Kanclerz http://www.shoestringbranding.com/2008/08/15/why-grainger-is-going-blue/comment-page-1/#comment-2086 Jesse Kanclerz Sat, 16 Aug 2008 13:55:10 +0000 http://www.shoestringbranding.com/2008/08/15/why-grainger-is-going-blue/#comment-2086 Grainger might consider taking navigation usability to the next step. After browsing their site, I noticed visited links do not change colors. Nielsen has shown, and I agree that it's an important convention to follow. Otherwise visitors are more likely to unintentionally revisit the same pages repeatedly, ruining the user experience. This is arguably even more important on an ecommerce site as large as Graingers. Now that I'm thinking of it, I should probably implement this on my site. Here's the link to the Nielsen study I've referenced, http://www.useit.com/alertbox/20040503.html Grainger might consider taking navigation usability to the next step. After browsing their site, I noticed visited links do not change colors. Nielsen has shown, and I agree that it’s an important convention to follow. Otherwise visitors are more likely to unintentionally revisit the same pages repeatedly, ruining the user experience. This is arguably even more important on an ecommerce site as large as Graingers.

Now that I’m thinking of it, I should probably implement this on my site.

Here’s the link to the Nielsen study I’ve referenced, http://www.useit.com/alertbox/20040503.html

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