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	<title>Comments on: Make Them an Offer They Can’t Refuse</title>
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	<description>Branding for Entrepreneurs</description>
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		<title>By: JP</title>
		<link>http://www.shoestringbranding.com/2008/07/26/features-benefits/comment-page-1/#comment-2095</link>
		<dc:creator>JP</dc:creator>
		<pubDate>Wed, 03 Sep 2008 00:18:33 +0000</pubDate>
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		<description>Nice add to the logic of marketing formulas.  You&#039;re right.  It&#039;s not just about the formula alone.  We all forget this sometimes.</description>
		<content:encoded><![CDATA[<p>Nice add to the logic of marketing formulas.  You&#8217;re right.  It&#8217;s not just about the formula alone.  We all forget this sometimes.</p>
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