Comments on: Thoughts about Mexico and Branding http://www.shoestringbranding.com/2008/06/26/mexico-and-branding/ Branding for Entrepreneurs Fri, 03 Feb 2012 15:03:35 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Mario Sanchez Carrion http://www.shoestringbranding.com/2008/06/26/mexico-and-branding/comment-page-1/#comment-2066 Mario Sanchez Carrion Fri, 18 Jul 2008 03:13:02 +0000 http://www.shoestringbranding.com/2008/06/26/mexico-and-branding/#comment-2066 Hi Leslie: I don't know if there is a formal study on that correlation, but I think that what you're saying makes sense. And you're also right about South Florida, where I live. But Miami is not a typical American city. Overall I would say that the less contact people in the US have with Latin culture the more they tend to equate Lat Am with Mexico. Hi Leslie:
I don’t know if there is a formal study on that correlation, but I think that what you’re saying makes sense. And you’re also right about South Florida, where I live. But Miami is not a typical American city. Overall I would say that the less contact people in the US have with Latin culture the more they tend to equate Lat Am with Mexico.

]]> By: Lesli http://www.shoestringbranding.com/2008/06/26/mexico-and-branding/comment-page-1/#comment-2064 Lesli Thu, 17 Jul 2008 15:54:24 +0000 http://www.shoestringbranding.com/2008/06/26/mexico-and-branding/#comment-2064 As a Hispanic-American, I think it is no more apparent the associations a percentage of Americans make of Mexico=Latin America than to those of us who recognize the difference. It can be quite frustrating, and at times, infuriating. Though I agree with most of what you point out, there is another factor to equate: geographic location of those Americans. While I believe that many Americans living within a certain distance of the American/Mexican border will automatically think Mexico=Latin American, I don't think it holds true for those living in other areas of the country. Take, for example, South Florida. The overarching influence is not Mexican, but rather Cuban/Dominican/Venezuelan. Food choices include black beans, chorizo and Presidente beer. Since the sphere of influence is closer to the Caribbean and eastern South American countries, I would argue that they are more inclined to ask "Do you still have family 'over there'?" I wonder if anyone has done research on the correlation between proximity to a specific Hispanic culture and their generalized associations by a majority of people? As a Hispanic-American, I think it is no more apparent the associations a percentage of Americans make of Mexico=Latin America than to those of us who recognize the difference. It can be quite frustrating, and at times, infuriating. Though I agree with most of what you point out, there is another factor to equate: geographic location of those Americans.

While I believe that many Americans living within a certain distance of the American/Mexican border will automatically think Mexico=Latin American, I don’t think it holds true for those living in other areas of the country.

Take, for example, South Florida. The overarching influence is not Mexican, but rather Cuban/Dominican/Venezuelan. Food choices include black beans, chorizo and Presidente beer. Since the sphere of influence is closer to the Caribbean and eastern South American countries, I would argue that they are more inclined to ask “Do you still have family ‘over there’?”

I wonder if anyone has done research on the correlation between proximity to a specific Hispanic culture and their generalized associations by a majority of people?

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