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	<title>Comments on: The Go-To Guy</title>
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	<link>http://www.shoestringbranding.com/2008/06/04/the-go-to-guy/</link>
	<description>Branding for Entrepreneurs</description>
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		<title>By: What Makes You an Expert?</title>
		<link>http://www.shoestringbranding.com/2008/06/04/the-go-to-guy/comment-page-1/#comment-5061</link>
		<dc:creator>What Makes You an Expert?</dc:creator>
		<pubDate>Mon, 27 Apr 2009 03:40:14 +0000</pubDate>
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		<description>[...] Well Rounded: An expert who only cares about his/her subject matter is not really an expert. For example, a good SEO must also have an understanding of subjects like marketing and PR. If you want to become an expert at something, seek to also learn near-neighbor disciplines. [...]</description>
		<content:encoded><![CDATA[<p>[...] Well Rounded: An expert who only cares about his/her subject matter is not really an expert. For example, a good SEO must also have an understanding of subjects like marketing and PR. If you want to become an expert at something, seek to also learn near-neighbor disciplines. [...]</p>
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		<title>By: Not a Good Time to be a Cog in the Machine</title>
		<link>http://www.shoestringbranding.com/2008/06/04/the-go-to-guy/comment-page-1/#comment-4934</link>
		<dc:creator>Not a Good Time to be a Cog in the Machine</dc:creator>
		<pubDate>Tue, 27 Jan 2009 03:57:55 +0000</pubDate>
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		<description>[...] becoming your company&#8217;s go-to-guy [...]</description>
		<content:encoded><![CDATA[<p>[...] becoming your company&#8217;s go-to-guy [...]</p>
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		<title>By: Career Security, Not Job Security (Part 2)</title>
		<link>http://www.shoestringbranding.com/2008/06/04/the-go-to-guy/comment-page-1/#comment-2157</link>
		<dc:creator>Career Security, Not Job Security (Part 2)</dc:creator>
		<pubDate>Sat, 18 Oct 2008 21:02:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.shoestringbranding.com/2008/06/04/the-go-to-guy/#comment-2157</guid>
		<description>[...] The Go-To Guy (Shoe String Branding) [...]</description>
		<content:encoded><![CDATA[<p>[...] The Go-To Guy (Shoe String Branding) [...]</p>
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		<title>By: Where Are The Digital Natives? &#124; The Future Buzz</title>
		<link>http://www.shoestringbranding.com/2008/06/04/the-go-to-guy/comment-page-1/#comment-2093</link>
		<dc:creator>Where Are The Digital Natives? &#124; The Future Buzz</dc:creator>
		<pubDate>Sun, 31 Aug 2008 15:50:24 +0000</pubDate>
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		<description>[...] The Go-To Guy (Shoe String Branding) [...]</description>
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