Comments on: Authenticity, Disclaimers and a Radio Commercial

By: Greg

Greg — Fri, 13 Nov 2009 01:35:24 +0000

I absolutely HATE radio commercial disclaimers. I always hit the mute button during ALL radio commercial breaks now because I cannot stand the BS legalease. It is grotesque and sickening.
A bunch of whiney liberals require this crap. Well, it has no effect anymore, because the volume goes to ZERO the moment I hear a break coming.

By: Miguel Cruz

Miguel Cruz — Thu, 17 Jul 2008 16:16:03 +0000

To be fair to the trustworthy DJs, there are things business-wise that they have no control over. Most DJs do commercial reads. It’s part of the job. The business buying the ad pays to have the on-air talent do the commercial. A DJ can refuse to do one out of principle, but they may as well start looking for other employment in some other industry.

Yes, these commercials are lame. There have been others with Tanya Roberts and Michael Madsen. I don’t find them nearly as annoying as the 30 minute snake oil infomercials our local guy-talk station airs on Saturday mornings. Those come complete with “listeners” calling in with questions for the shyster peddler.

By: Mario Sanchez

Mario Sanchez — Thu, 29 May 2008 15:14:10 +0000

@Khyle: Glad to know I’m not the only one hating that ad!

@Christine Kane: Hey, I love your blog! What a great example of how an artist can use new media to share her talent with the world, build community and communicate authentically. Well done!

By: Christine Kane

Christine Kane — Thu, 29 May 2008 13:42:04 +0000

Here’s what I love about what’s happening now… Everyone is getting so much more tapped into authenticity. And how cool that you nailed this ad a mile away? It reminds me of Seth’s Meatball Sundae — people trying to use the whole idea of authenticity and new media – but in their old “ad agency” mindset.

By: Khyle

Khyle — Thu, 29 May 2008 13:07:03 +0000

I just wanted to chime in and say I HATE HATE that ad. There have been a lot of others for the same type of thing.

The ads make me think two things. One, the real sponsor must be not confident of their product. I’m assuming I have to sit down for a time share presentation for 6 hours. Two, how far has Roseanne fallen?