Darren Rowse, publisher of the wildly successful Problogger blog, has recently written a book . Problogger is all about making money online, has 45,000+ subscribers and features more than 4,000 posts. Probably most of the content in the book can be found by reading and digging deep into the blog (a real treasure trove of information). So, if you can read Darren’s blog, why buy the book?
The answer is simple: in the information age value can be created by simply aggregating and compiling information. We don’t have time to hunt for information. We want it fast and in a format that’s easy to consume: why browse through 4,000 posts when we can get a selected, condensed, organized and neatly packaged version of that content? That is why Darren will sell a ton of books.
Have you thought of all the possible components of your value curve? Are you addressing all the ways in which your customers may want to consume your product or service? Are you packaging your expertise in a way that’s easy to communicate and spread?
 Del.icio.us /
Digg /
 Stumble it! |
 Subscribe |
4 responses so far ↓
1 Adam Singer // Apr 16, 2008 at 11:25 pm
also — as one of darren’s 45K loyal readers who has read almost all of his posts, I plan to buy the book to:
a) support him
and
b) its neat to see a blogger I dig reading make a book - to me it is special and personal. he has forged a connection with me over the years, taken the time to answer my questions, and been generally an amazing guy for being a complete stranger.
so its not just ease of content, its the fact that darren himself rocks and has built a strong brand behind himself
2 Mario Sanchez // Apr 17, 2008 at 7:35 am
@Adam Singer: I agree with your opinion of Darren. He’s given so much value in his blog over the years that every bit of success he achieves is more than well deserved. I’ll also buy the book and can’t wait to receive my copy.
3 Vicky H // Apr 25, 2008 at 11:24 am
I would also like to say kuddos to Chris Garrett of http://Chrisg.com who is the co-author.
Problogger book looks great. I’m getting my copy in about a week.
4 Rita // Apr 27, 2008 at 2:29 pm
Thank you for the info. I am new to this blogging/google world and wasn’t aware of the “sandbox effect”. I have been tearing my hair out trying to figure out why my site isnt getting picked up.
Leave a Comment