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Entries from March 2008

Presentation Zen: Book Review

March 24th, 2008 · 2 Comments

In this age of information overload and short attention spans, the ability to deliver clear and concise presentations is one of the most important skills.
Instead, business presentations today are mostly long, unfocused and boring. In a typical PowerPoint presentation, the audience is forced to sit through slide after slide of charts, bullet points and […]

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Tags: Presentations · Book Reviews · Branding

Ten Essential Tools You’ll Need to Launch a Blog

March 17th, 2008 · 11 Comments

Photo Credits: spcummings
As social media grow in popularity, more small business owners are getting interested in blogging. Once they decide to have a blog the next question is: what tools to use, and how much do they cost?

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The cost of operating a blog is virtually negligible. Around $100/year will buy you […]

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Tags: Social Media · Blogging

An Example of Good Customer Service

March 10th, 2008 · 4 Comments

Photo Credits: garybembridge
The true character of organizations is often revealed by how well do they respond to customer feedback. Doing the right thing for the customer has always been good business sense, but never more important than today, when blogs and social media have given consumers the power to share their experiences with […]

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Tags: Customer Service

Link Building Strategy Tips

March 8th, 2008 · 6 Comments

Having many links pointing to your blog from reputable sites is the best way to get found by people interested in what you have to say. Since links are like votes, they also help lift the authority of your site. Furthermore, the amount and quality of inbound links are the most important criteria […]

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Tags: Social Media · SEO

Meetings

March 5th, 2008 · 1 Comment

Photo Credits: LeeBrimelow
Some time ago I talked about three common Internet marketing time wasters. Most office workers, however, seem to agree that the biggest time waster in business is found in the offline world: meetings.
After almost twenty years in the corporate world, I’ve been thinking long and hard about why most meetings don’t […]

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Tags: Productivity · Presentations