A coffee shop in San Francisco has a problem: they need their tables free for the lunch rush hour patrons, but they’re taken by people with laptops who linger along taking advantage of the free wi-fi.
A young and extremely popular personal finance blogger, who frequents the place, writes a post asking his readers how would they solve the coffee shop’s pressing problem.
In a matter of hours, there are more than thirty comments with all kinds of suggestions and ideas. People of all backgrounds living in many different places took the time to think the problem over and write a paragraph or two of what they think should be done.
Now, how many focus groups and how many thousands of dollars would it have taken for the coffee shop to get the same kind of valuable insight only a few years ago? These days, all it takes is a popular blogger with a smart and engaged audience, and the same kind of valuable information can be obtained for free and in a matter of hours.
You’ve got to love the social web sometimes…
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