Comments on: Creating a Value Curve for Your Brand

By: Juana Banyas

Juana Banyas — Sun, 29 May 2011 22:41:47 +0000

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By: Authesuct

Authesuct — Tue, 02 Sep 2008 23:17:11 +0000

wow
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By: Problogger the Book and the Value of Compiling Content

Problogger the Book and the Value of Compiling Content — Wed, 16 Apr 2008 23:42:54 +0000

[...] you thought of all the possible components of your value curve? Are you addressing all the ways in which your customers may want to consume your product or [...]

By: Looking for a job? A personal branding strategy to stand out of the crowd

Looking for a job? A personal branding strategy to stand out of the crowd — Sat, 12 Jan 2008 22:06:23 +0000

[...] The reason I’m asking you to go through the trouble of doing this is as opposedto just publishing your blog at johnsmith.com is because one day, asyou’re your brand grows, you may want to use your home page to showcase different dimensions of your personal brand (your different products or the different ways your value is “packaged”). [...]

By: Pinny Cohen

Pinny Cohen — Fri, 28 Dec 2007 04:15:43 +0000

While I agree with most of your points here, by offering several different price points you are leaving a hole open for a more focused competitor to come in and define a category better. I discussed how this occurs here:

http://www.pinnycohen.com/2007/01/10/marketing-wisdom/the-sharp-knife-through-soft-butter-marketing-technique/