Photo Credit: TRI
A few days ago a friend of mine handed me one of these. They’re called mini cards and they’re made by a British online print shop called Moo. From the moment I saw them I knew it was a classic case of a viral product that markets itself.
They’re about half the width of a regular business card, with a picture on one side and up to six lines of text on the other. You can create them on the web, using your own pictures that you can upload from several social media sites like Flickr, Facebook and Livejournal. These cards are a terrific branding tool.
People are so in love with these little cards that they have formed swap groups where they can exchange them with other enthusiasts.
This is an excellent example of how sometimes you just need a new twist on an old idea to create a strong brand.
