With so many blogs covering social media and so much disjointed information about it floating around, I had been trying to find a resource that talked about social media within an organized framework, from the basics to more advanced topics and concepts.
Fortunately, in their recently published ebook Getting to First Base: A Social Media Marketing […]

[Read more →]

submit_url = “http://www.shoestringbranding.com/2007/12/24/brand-value-curve/”;

Great brands know how to master the concept of Value Curve. By offering products across many different price points, and gradually transitioning customers from the less expensive products to more expensive ones, brands are able to start building their customer base early and keep loyal customers for life.
For example, a brand like […]

[Read more →]

Photo Credits: mahatma4711

submit_url = “http://www.shoestringbranding.com/2007/12/18/how-to-build-an-authority-blog-tips-from-the-experts/”;

Beginner bloggers face the daunting task of growing their readership, getting people to subscribe, and building their authority. Here are some tips on how to build an authority blog from three of my favorite Internet marketing bloggers.
Lee Odden:
Lee publishes Toprank, one of the world’s most popular marketing blogs. Approximately […]

[Read more →]

Photo Credits: tinou

submit_url = “http://www.shoestringbranding.com/2007/12/14/using-flickr-images/”;

Some Flickr members allow you to use their work under what is known as a Creative Commons license. This means that you may use their pictures on your site if certain conditions are met.
These conditions are grouped in four different kinds of licenses, which can be applied independently or […]

[Read more →]

Photo Credit: TRI
A few days ago a friend of mine handed me one of these. They’re called mini cards and they’re made by a British online print shop called Moo. From the moment I saw them I knew it was a classic case of a viral product that markets itself.
They’re about half the […]

[Read more →]

There is probably no stronger bond between customer and brand than the connection between soccer fans and their team.
Brand loyalty like this is hard to top.
Take into account these facts:

Customers (soccer fans) pay money every Sunday to sit for three or four hours on an uncomfortable bench, rain or shine, just to experience their preferred […]

[Read more →]

submit_url = “http://www.shoestringbranding.com/2007/12/06/ranking-for-brand-name/”;

The results of a search engine query can be a very powerful branding signal. 36% of search engine users believe that companies that appear at the top of the search results are the most relevant for the search terms used.
This has strong implications for branding. When somebody searches for your brand name, […]

[Read more →]

submit_url = “http://www.shoestringbranding.com/2007/12/05/is-social-media-taking-over-your-life/”;

A few days ago, Shana from Social Desire blogged about how social media was becoming an obsession and consuming more of her time each day.
Unfortunately, she is not alone. Many people are spending insane amounts of hours bookmarking pages, reading and subscribing to RSS feeds, writing blog post after blog post, sending […]

[Read more →]

submit_url = “http://www.shoestringbranding.com/2007/12/02/marketing-with-twitter/”;

Twitter is a relatively new social media platform. A cross between a blog, instant message service and social network, Twitter lets you write mini blog posts no longer than 140 characters, and to interact with people in your network.
Initially, Twitter was dismissed as a useless fad. In my opinion, this happened […]

[Read more →]