Creating your brand starts by defining the one thing you stand for in very few words. You need to create an elevator pitch that is shorthand for your brand’s value proposition. Your elevator pitch is your promise to deliver.
Coming up with an elevator pitch is not easy. It takes discipline and focus, and it involves answering four basic questions:
- Who you are?
- What you do?
- Why are you the best?
- What is your call to action?
Once you answer these questions clearly and confidently you’ll have a blueprint that will guide all your branding efforts.
To create your elevator pitch go to 15SecondPitch.com and follow the wizard that will take you through the process.
Once you’ve created your elevator pitch, you can leverage it in your Internet and social media marketing programs. Your elevator pitch can easily double up as:
a) Your resource box in articles you write for free syndication (don’t forget to add your website address).
b) Your profile in social media sites and social bookmarking services.
c) The text in the About Us page in your site or blog.
d) Your email signature file tagline.
e) The meta-description tag of your home page
An elevator pitch is also a great way to introduce yourself in networking events.
I made my 15second pitch! Thanks for referring me to that site.
Question: what do you think about the cards they sell with the pitch as a supplement to other business cards?
Charlie:
I haven’t tried them but it seems like a neat idea. I wouldn’t use them as a replacement of regular cards, though. I think an ideal thing to do would be to print your regular business cards as you usually do, and include your elevator pitch at the back.
Print a QR-Code on the back of your regular business card. In the QR-Code you integrate a link you a website with your profile (where you can include the 15second pitch as well). You also can provide a link which makes it possible to download and save your vCard on the mobile phone…