If you are an entrepreneur, freelancer or small business owner, you are probably an avid reader of books related to your field. You should start writing personal reviews of the books you read.

Writing book reviews has many advantages:

• It forces you to take notes and articulate the most important takeaways.
• It conditions you to think of how the content relates to your business and your customers.
• The knowledge you acquire will build up and make you a better professional.

You can also leverage your book reviews in your social media marketing. For example:

• Book reviews can easily double up as content for your blog or website.
• You can post your book reviews in amazon.com, bn.com or other online booksellers.
• You can post your reviews as comments on the authors’ blog or book companion site.
• You can submit your book reviews to social bookmarking sites.

All this can benefit you in several ways:

• By posting your reviews on your blog you will add to your blog’s content. Once your review pages are picked up by the search engines you will benefit from the book’s brand equity, since your review will show up in search engine results pages for queries that mention the book.
• By posting your reviews on amazon.com and other online booksellers you will build a reputation as an expert, and receive qualified visitors to your site when readers click on your profile page link.
• By linking to the amazon.com book page from your blog post using your affiliate link, you are creating a back end revenue stream for your site.

Writing book reviews will get easier with time and practice. Here’s a good tip: try to follow the same basic book review template all the time, so that you can get to your main points quickly and keep your reviewing style consistent. Finally, don’t forget to follow the basic guidelines for writing on the web.

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