http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/ Branding for Entrepreneurs Fri, 03 Feb 2012 15:03:35 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/comment-page-1/#comment-4926 Polarization: Branding’s Lethal Weapon Tue, 20 Jan 2009 05:09:49 +0000 http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/#comment-4926 [...] you don’t need to tweak your product to make it more “mainstream”. You don’t need to offer more choices. You don’t need another line extension. What you need to do is to draw a line in the sand and [...] [...] you don’t need to tweak your product to make it more “mainstream”. You don’t need to offer more choices. You don’t need another line extension. What you need to do is to draw a line in the sand and [...]

]]> http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/comment-page-1/#comment-749 Ten Essential Tools You’ll Need to Launch a Blog Mon, 17 Mar 2008 05:30:59 +0000 http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/#comment-749 [...] Also, I chose the two-column over the three-column layout. Some people prefer three columns (two sidebars) because it gives them more space to put ads and widgets. I, however, prefer the two column layout (one sidebar) because it offers less distractions and helps readers focus on the content (sometimes more is not necessarily better). [...] [...] Also, I chose the two-column over the three-column layout. Some people prefer three columns (two sidebars) because it gives them more space to put ads and widgets. I, however, prefer the two column layout (one sidebar) because it offers less distractions and helps readers focus on the content (sometimes more is not necessarily better). [...]

]]> http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/comment-page-1/#comment-507 Are you a ‘whatever’ business person? Thu, 28 Feb 2008 22:52:19 +0000 http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/#comment-507 [...] (and increase the odds that those decisions are the ones you want them to make) start by offering specific, but few, alternatives. People are more likely to make a decision when faced with a small, manageable number of [...] [...] (and increase the odds that those decisions are the ones you want them to make) start by offering specific, but few, alternatives. People are more likely to make a decision when faced with a small, manageable number of [...]

]]> http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/comment-page-1/#comment-144 How Feature Creep Can Hurt Your Brand Fri, 04 Jan 2008 22:51:59 +0000 http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/#comment-144 [...] Why Fewer Choices are Good for Business [...] [...] Why Fewer Choices are Good for Business [...]

]]> http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/comment-page-1/#comment-36 Optimizing Above The Fold Content: Five Tips to Increase Your Blog’s Subscriber Numbers Sat, 24 Nov 2007 05:45:41 +0000 http://www.shoestringbranding.com/2007/10/22/why-fewer-choices-are-good-for-business/#comment-36 [...] Minimize distractions: use a two column layout instead of three columns, with your content to the left and the sidebar to the right. [...] [...] Minimize distractions: use a two column layout instead of three columns, with your content to the left and the sidebar to the right. [...]

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