http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/ Branding for Entrepreneurs Fri, 03 Feb 2012 15:03:35 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/comment-page-1/#comment-4121 Branding Lessons from the Automobile Industry Meltdown Mon, 08 Dec 2008 04:10:47 +0000 http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/#comment-4121 [...] you can’t tell what a brand stands for, what makes it different, and what target market it is addressing, that brand probably shouldn’t [...] [...] you can’t tell what a brand stands for, what makes it different, and what target market it is addressing, that brand probably shouldn’t [...]

]]> http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/comment-page-1/#comment-2147 Have You Found Your Very Own “Joe the Plumber”? Fri, 17 Oct 2008 03:40:46 +0000 http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/#comment-2147 [...] giving a human face to a crucial segment of the electorate, and finding in the process the one core issue (taxes) around which to frame his [...] [...] giving a human face to a crucial segment of the electorate, and finding in the process the one core issue (taxes) around which to frame his [...]

]]> http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/comment-page-1/#comment-2097 MaximumCMO » Blog Archive » Round Two of the Presidential Branding Wars Goes to McCain: branding, creative branding, strategic branding, interactive marketing Sat, 06 Sep 2008 03:28:53 +0000 http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/#comment-2097 [...] about “The Issue” (singular and in caps). In other words, they must discover and hammer down on one major concept, one mantra that resonates with their target audience, clarifies their positioning and rallies [...] [...] about “The Issue” (singular and in caps). In other words, they must discover and hammer down on one major concept, one mantra that resonates with their target audience, clarifies their positioning and rallies [...]

]]> http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/comment-page-1/#comment-2096 Round Two of the Presidential Branding Wars Goes to McCain Sat, 06 Sep 2008 03:00:39 +0000 http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/#comment-2096 [...] “The Issue” (singular and in caps).  In other words, they must discover and hammer down on one major concept, one mantra that resonates with their target audience, clarifies their positioning and rallies [...] [...] “The Issue” (singular and in caps).  In other words, they must discover and hammer down on one major concept, one mantra that resonates with their target audience, clarifies their positioning and rallies [...]

]]> http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/comment-page-1/#comment-174 Can Better Branding Make Politics More Accessible? Tue, 15 Jan 2008 23:06:56 +0000 http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/#comment-174 [...] could make it easier for voters to make up their minds on the most complicated issues.  Voters don’t want all the facts .  They just want a quick and easy way to make a good decision.  All they need is frame of [...] [...] could make it easier for voters to make up their minds on the most complicated issues.  Voters don’t want all the facts .  They just want a quick and easy way to make a good decision.  All they need is frame of [...]

]]> http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/comment-page-1/#comment-3 Havingclay.Com » One Easy Way to Find Your Brand Idea Thu, 11 Oct 2007 06:13:42 +0000 http://www.shoestringbranding.com/2007/10/10/one-easy-way-to-find-your-brand-idea/#comment-3 [...] Jelsema wrote an interesting post today on One Easy Way to Find Your Brand IdeaHere’s a quick [...] [...] Jelsema wrote an interesting post today on One Easy Way to Find Your Brand IdeaHere’s a quick [...]

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